Pitch better enables Canadian entrepreneurs in underrepresented communities to tap into growth opportunities not only in Canada but globally. Through our market research work, programs and services, we equip businesses with resources and tools to grow their business and ensure that entrepreneurs are using research based insights to make data informed business decisions.
Mission
Pitch Better's commitment to collecting data is needed to understand and maximize the economic needs of women-led businesses. Through extensive research and analysis, we are committed to finding the answers and bridging the gap for female entrepreneurs across the country.
Vision
Pitch Better is building a collective space where Black and equity-seeking women entrepreneurs can dare to dream and access the resources to activate their ideas and participate effectively in the social economy.
Values
INTEGRITY: Pitch Better is a responsible corporate steward and ethical citizen. The health and reputation of our company depends and thrives on trust, integrity, openness and fairness at all levels of the organization.CCESS: Pitch Better holds our Client's interests and needs paramount, building long-term relationships that enrich, enhance and deepen mutual trust, respect, value and success Commitment and Accountability: Our staff are all committed to achieving, recognizing and celebrating success, with full authority and accountability for doing the right thing in the right way, every time
SOCIAL RESPONSIBILITY: Protecting the health, safety, welfare and sustainability of everyone involved in or affected by our operations is central to the way we perform work and conduct ourselves around the world.
MUTUAL SUCCESS: Pitch Better holds our Client's interests and needs paramount, building long-term relationships that enrich, enhance and deepen mutual trust, respect, value and success
COMMITMENT AND ACCOUNTABILITY: Our staff are all committed to achieving, recognizing and celebrating success, with full authority and accountability for doing the right thing in the right way, every time
Our Team
Priscilla Richards
Community Manager
Priscilla is a marketing professional passionate about venture capital, technology, and business development, excelling in strategic research, social media, and forging strong partnerships with venture capitalists.
Agnes Ouko
Program Manager
Agnes Ouko is a dynamic tech professional who thrives on driving innovation in business. With a proven track record in technical program management, localization, operations, and venture analysis, Aggie brings a wealth of expertise to her roles. Currently, she leads the FoundHers Innovation Labs program as a Program Manager at Pitch Better and she also contributes her talents as a TLAP-Associate at CIBC Capital Markets. Aggie's academic foundation, including a B.Sc. in Mathematics from UBC and an M.Sc. in Data Science, Technology, and Innovation from the University of Edinburgh, further solidifies her diverse skill set and passion for pushing technological boundaries.
Amoye Henry, MBA
Co-Founder, Executive Director
Amoye Henry, MBA is an investment professional focused on scaling unique founders' growth businesses. Named a top 40 under 40 in Investor Relations in 2023, she has supported thousands of funds, startups and impact organizations across four continents. In 2019, she co-founded Pitch Better, conducting Canada's largest study on Black women entrepreneurs, identifying 1500+ businesses, and establishing a fund with Facebook Canada to support Black entrepreneurs during COVID-19. She has built business education programs in emerging markets and has worked with global recognized institutions and corporations such as Ernst & Young, Google, Meta and Mastercard in both advisory and consulting capacities.
Cierra Madore
Board Chair
Cierra is a consultant in Accenture's Strategy practice with experience consulting across banking, communications and technology, retail, private equity, public and nonprofit sectors. She has assisted clients in rethinking business strategy, valuing new opportunities, developing customer experiences, optimizing digital processes, managing integrations, and designing agile operating models. Recognized for applying a human-centric, data-driven approach, Cierra has developed meaningful relationships with client executives as a trusted advisor, delivering value for clients and supported internal asset development. She proudly sits as the Board Chair for Pitch Better Inc.
Layla Freig, CPA
Fractional Chief Financial Officer & Operational Advisor
Layla Freig is a Certified Public Accountant with a diverse background spanning business development, startup technology, financial planning, fashion, auditing, and analysis. This varied experience has equipped her with a unique blend of competencies. Freig is an analytical thinker, a goal-driven financial and operational strategist, and a creative problem-solver with strong leadership abilities. As a fractional chief financial officer, she leverages her multifaceted expertise to provide strategic financial guidance and operational oversight to companies on a part-time or project basis. Freig's analytical mindset, coupled with her creative problem-solving skills, allows her to devise innovative solutions to complex financial and operational challenges. Her ability to drive goal-oriented financial and operational strategies makes her an invaluable asset to businesses seeking to optimize their financial performance and streamline their operations. With a proven track record in diverse industries, Freig brings a fresh perspective and a wealth of knowledge to every engagement, helping companies achieve their financial objectives and unlock new growth opportunities.
Mona-Lisa Prosper, LLB, MBA
Board Director
Mona-Lisa is the director of Futurpreneur, Canada’s Black entrepreneur startup program. A lawyer by trade, she also gained experience in entrepreneurship, human resources, and economic development through her diverse career. Very involved in her community, she is the president of the Women’s Young Chamber of Commerce of Quebec and sits on multiple other boards. A proud ambassador of of the importance of inclusive governance, she is also involved with different organizations promoting diversity and, equity and inclusion.
Natasha Moreira Mooney, MRes
Board Director
Natasha is an experienced researcher and professional who holds a Master of Research in Political Science and Development and is a PhD candidate in Policy and Evaluation. She is fluent in four languages. Her studies and work have allowed her to partake in projects in Europe, Latin America and West Africa. Natasha is currently working as a Senior Policy Analyst for Canada’s Foreign Ministry, leading International Development Policy and Strategies.
Peta-Ann Leon
Director, Partnerships
Peta-Ann Leon is a dedicated technology growth consultant and marketing professional. She is the Founder of Leon Designs Creative Marketing Agency since 2018 where she helps clients achieve success with dedicated communication strategies. Peta is a graduate of Western University with a Bachelor of Arts in Economics & Psychology, she holds a Diploma in Public Relations from Western for her work in strategic communication and loves connecting with others. Peta is passionate about growing high-performance technology solutions and championing entrepreneurship, diversity, and women in tech. She also works with Pitch Better as a Director of Memberships & Partnerships supporting diverse entrepreneurs.
Sachelle Prosper, MBA
Advisor
Sachelle has over 20 years of government experience in the areas of corporate governance, policy and program. She has a sound understanding of key government processes including treasury board submissions, memoranda to the cabinet, management, accountability framework, and budgeting. She has significant experience experience working directly with senior management, including providing them with strategic advice on complex issues, as well as managing human and financial resources.
Yousra Yousif
People & Human Resources Manager
Yousra Yousif is a dedicated and passionate People & HR Manager, committed to creating inclusive, safe, and thriving work environments. Known for her advocacy for underrepresented voices, Yousra has consistently demonstrated her dedication to fostering healthy and friendly workplaces. She joins Pitch Better as the Fractional People & HR Manager after decades of expertise. With a robust educational background and a suite of professional certifications, including the prestigious PMP, Yousra brings a wealth of experience in strategic planning, document governance, and talent acquisition. Her career, spanning over a decade, is marked by her proactive initiatives and unwavering commitment to excellence. Yousra's ability to listen actively and ensure the well-being of her colleagues has made her an invaluable asset in any team she joins. Yousra's professional journey includes roles as a Recruiting Coordinator and Executive Assistant, where she honed her skills in project coordination, B2B communications, and interdepartmental collaboration. Her recent Human Resource Management certification further complements her extensive experience, making her adept at managing both remote and in-office environments. Outside of her professional life, Yousra is equally committed to ensuring everyone in her personal circles is heard and supported, reflecting her deep-seated belief in equal opportunities for all. Her dedication to professional and personal growth continually propels her to new heights, making her a key figure in her organization’s success.
Adeela Carter
Co-Founder, Advisor
After a decade-long career in criminal law with the Ministry of the Attorney General in the Ontario Court of Justice, Adeela decided to take a leap of faith, leaving her 9-5 to pursue her passion for business and entrepreneurship. She is the founder of The Carter Strategy Group. A global consulting firm that specializes in strategic planning and business development for entrepreneurs, small businesses and corporate clients.
Agnes Nkundabagenzi, CMA, CPA
Board Director
Agnes is a Chartered Professional Accountant (CMA, CPA) with over 20 years of experience. She has had the opportunity to work with companies in a variety of industries with diverse cultures and belief systems. Among her key strengths, in addition to education and experience, is an in-depth understanding of entrepreneurial businesses.
Careers
Current Vacancies for FoundHers Innovation Labs Accelerator Program
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