TORONTO, March 2, 2021 /CNW Telbec/ – Today, BDC released Building Black Businesses in Canada, a rare study examining the needs of, and opportunities to support, Black entrepreneurs. The report, supported by Pitch Better, provides a qualitative look at Black business owners across Canada and identifies a number of personas that bring their needs and characteristics to light.
The personas are designed to help the private and public sector understand who Black business owners are, the systematic challenges they face, and what they need to navigate them. While they tell us the story of some Black entrepreneurs, they are not representative of all.